Campaign Example
A brief overview of a campaign I led while with Storm Mountain Media.
This program centered around a regional competition to find the ultimate après bars in North America.
From there, we went on tour to explore these bars and the communities surrounding them.
Campaign Goals
#1: Connect & engage with readers on a local level around a shared off-snow passion
#2: Provide seamless sampling and product education opportunities for campaign sponsor
Campaign:
Elevated Apres
Phase 1: Après Competition
Developed a competition where readers could vote on their favorite
Après Bar in all major ski towns throughout North America
Phase 2: Après Tour
We went on tour to visit some of the best après spots
on the continent and capture the adventures.
Phase 3: Post-Program Engagement
Recap of the Après Tour and feature editorial on the best après bar in North America.
Recap
Contest
479,075
Pageviews
257,840
Total Votes
Social
1,771,062
Impressions
923,813
Engagements
Tour
14
Events executed coast-to-coast