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Campaign Example

A brief overview of a campaign I led while with Storm Mountain Media.

This program centered around a regional competition to find the ultimate après bars in North America. 

From there, we went on tour to explore these bars and the communities surrounding them. 

Campaign Goals

 

#1: Connect & engage with readers on a local level around a shared off-snow passion

 

#2: Provide seamless sampling and product education opportunities for campaign sponsor

Phase 1: Après Competition

Developed a competition where readers could vote on their favorite 
Après Bar in all major ski towns throughout North America

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Phase 2: Après Tour

We went on tour to visit some of the best après spots 
on the continent and capture the adventures.

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Phase 3: Post-Program Engagement

Recap of the Après Tour and feature editorial on the best après bar in North America.

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Recap

Contest

479,075 

Pageviews

257,840

Total Votes

Social

1,771,062 

Impressions

923,813

Engagements

Tour

14

Events executed coast-to-coast