Building a Brand.

  • Awarded Agency of Record in May 2017
  • Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building a Brand.

  • Awarded Agency of Record in May 2017
  • Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building a Brand.

  • Awarded Agency of Record in August 2017
  • Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building Experiences.

  • Assisted in design leadership for event & experiential elements
  • Led 360º branding workshop
  • Ongoing assistance with event & experiential execution
  • On-Mountain Brand Ambassador

Building Positivity.

  • Product Photography
  • Sales and catalog development support
  • Trade show & event execution
  • Ongoing Brand Ambassador

Building a Team.

  • Development of consumer and employee-focused communications breathing life into the “Floyd’s Promise”
  • Elements included: back-room posters, mirror stickers, employee pamphlets

Building Traction.

  • Concept development and execution for the 2018 Summer B2B Direct Mail Campaign
  • Development and execution of email campaigns including the Official Eyewear of the Colorado Rockies™ announcement

Building Innovation.

  • Awarded Agency of Record in May 2017
  • Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building a Brand.

  • Awarded Agency of Record in August 2017
  • Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

BOZEMAN, MT / JANUARY 2019 – PRESENT

VP of Marketing

Recruited by former client to lead all marketing and branding efforts for the company. Helping the brand grow from being available in 1 city to 40 states and 4 countries in under three years.

DENVER, CO / JANUARY 2017 – JANUARY 2019

Chief Marketing Officer / Co-Founder

With the partnership of a former colleague, we started a boutique marketing agency with the goal to create substantial efficiencies compared to traditional agency structure. Helping our clients achieve lofty goals more quickly, with less money.

Featured Experiences

Additional Client Highlights

NIWOT, CO / JANUARY 2016 – JANUARY 2017

Director of Sales & Marketing

Brought on to the team with the intent of developing the action sports marketing arm of the company. The goal was to create a revenue steam which complimented the best-in-class media components of the company.

LAKEWOOD, CO / AUGUST 2007 – DECEMBER 2015

Account Supervisor

During my time with Integer, I had the opportunity to lead programming for Coors Light and Miller Light Sports Sponsorships, MillerCoors Customer Marketing, and eCommerce strategy for Starbucks, P&G, Johnson & Johnson and Mars Wrigley. During this time I earned several promotions and awards.

Briefie Award

Author of the most inspiring creative brief The Integer Group, 2012

Briefie Award

Author of the most inspiring creative brief

The Integer Group, 2009

Design of the Times

Freestanding Floor Display Bronze Medal

In-Store Marketing Institute, 2008

NEW YORK, NY / AUGUST 2005 – AUGUST 2007

Program Coordinator

While with Eventive Marketing, I had the opportunity to lead several multi-region experiential campaigns for Coors Light and Partida Tequila. I also assisted in experiential executions for Kellogg’s, P&G, and HBO.

Education

Endicott College – Beverly, MA

Bachelor of Science, Communications – 2004

Course Focus: Advertising

Murdoch University – Perth, AU

Semester Abroad – Spring 2003

Course Focus: International Marketing

Expertise

A snapshot of industry experience and core capabilities.

Industry Experience

Alcohol/Beverage95%
Outdoor Industry85%
Startups85%
Media & Entertainment80%
Snack Category80%
Health & Wellness75%

Skills

Team Leadership & Relationship Development95%
Branding90%
Shopper & Retail Marketing90%
Events & Experiential90%
Sponsorships & Partnerships90%
Promotions & Sweepstakes85%
Web Development80%
Digital Marketing & Metrics75%
Video Editing75%
Ecommerce70%

Building an Agency.

  • Developed all financial, project management, and time management systems for the agency
  • Strategic leadership on client initiatives, project management, accounting, contract writing, negotiations, and business development
  • Management and leadership for 2 full-time employees, 4 frequent contract employees, 11 clients, and 10+ vendor partners

Building Innovation.

  • Awarded Agency of Record in May 2017
  • Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building a Brand.

  • Awarded Agency of Record in August 2017
  • Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building a Team.

  • Development of consumer and employee-focused communications breathing life into the “Floyd’s Promise”
  • Elements included: back-room posters, mirror stickers, employee pamphlets

Building Traction.

  • Concept development and execution for the 2018 Summer B2B Direct Mail Campaign
  • Development and execution of email campaigns including the Official Eyewear of the Colorado Rockies™ announcement

Building an Agency.

  • Developed all financial, project management, and time management systems for the agency
  • Strategic leadership on client initiatives, project management, accounting, contract writing, negotiations, and business development
  • Management and leadership for 2 full-time employees, 4 frequent contract employees, 11 clients, and 10+ vendor partners

Building Innovation.

  • Awarded Agency of Record in May 2017
  • Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building a Brand.

  • Awarded Agency of Record in August 2017
  • Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
  • Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
  • Hands-on development of brand website

Building a Brand.

  • Development of retail-first marketing strategy, instrumental in rapid brand growth from 1 state upon launch (March 2018) to 28 states at present (Q4 2019) – now sold in over 6,000 retail locations
  • Implemented Social Media strategy resulting in Followers growth of 160+% YTD
  • Lead packaging innovation and design 50+ packaging SKUs (primary, secondary, tertiary) – equity, new flavors, regional, and occasion-specific
  • Ongoing development of brand standards, brand personality, communication, guidelines, and brand evolution
  • Planning and management of marketing budgets, allocations, and investments
  • Website development (both content and back-end site build / management), including B2B distributor portal with print-ready POS and event execution assets

Building Experiences.

  • Assisted in design leadership for event & experiential elements
  • Led 360º branding workshop
  • Ongoing assistance with event & experiential execution
  • On-Mountain Brand Ambassador

Building Positivity.

  • Product Photography
  • Sales and catalog development support
  • Trade show & event execution
  • Ongoing Brand Ambassador

Building Passion.

  • Hired to develop action sports marketing arm of the company to compliment FREESKIER and SNOWBOARD media properties
  • Responsible for managing all client marketing budgets totaling over $1 Million
  • Responsible for largest new business win for the company in 2016
  • Led team on planning, concept development, and program execution including: custom website development, international consumer-facing promotions, social media strategy, custom publications, and experiential marketing initiatives

Building a Foundation.

  • Assumed critical role in developing strong relationships with Caesars Entertainment Properties on a national level

◦ Led development of a skiing/snowboarding big-air show to launch the Coors Light Aluminum Pint in Las Vegas. The event boosted Coors Family of Brands volume at Caesars Palace by 306% VS year ago and was considered “best in class” execution by the VP of Event Marketing at Caesars Entertainment.

  • Developed several programs which seamlessly incorporated mobile and digital technology

◦ Created a geo-location service for HMS Host and Blue Moon in which frequent travelers could register online via Facebook and automatically receive a text message upon their arrival at an airport indicating where they could enjoy a Blue Moon Belgian White

  • Led internal and client teams on path-to-purchase strategy and identified opportunities for digital shopper marketing integration
  • Coached 3 Account Executives and led program development for 10 of the 21 MillerCoors Key Accounts
  • Worked directly with MillerCoors Brand teams, Field Sales, and National Account Executives to develop compelling programs which addressed specific channel and customer objectives

Building Engagement.

Program Coordinator, Partida Tequila

  • Managed nine field ambassadors and client throughout a comprehensive multi-region influencer program
  • Analyzed program results and worked with client to provide future program recommendations

Program Coordinator, Coors Light

  • Managed eighteen event teams based in key Northeast markets
  • Reviewed experiences and best practices with event teams, On-Premise Representatives, and distributors to assure flawless event execution
  • Managed promotional expenses for every market to maintain alignment with program budget
  • Planned and managed several Coors Light Maxim Girl Search parties in CT, MA, NJ, NY, and PA