Experience
A snapshot of industry experience and core capabilities.
Industry Knowledge
Skill Highlights
Software & Platform Proficiency
Photoshop • Illustrator • Premiere Pro • WordPress • Microsoft Suite • Google Workspace
Google Analytics • Google Ads • Meta Ads • Amazon Seller Central • DrizlySupplier
BOZEMAN, MT / JANUARY 2019 – PRESENT
VP of Marketing
Recruited by former client to lead all marketing, branding, and design efforts for the company. Helping the brand grow from being available in 1 city (under 100 retail locations) to 45 states and 11 countries (over 22,000 retail locations) in under three years.
- Development of retail-first marketing strategy, instrumental in rapid brand growth from 1 state upon launch (March 2018) to nation-wide at present
- Lead packaging innovation and design of 50+ packaging SKUs (primary, secondary, tertiary) – equity, new flavors, regional, and occasion-specific
- Lead POS approach & design
- Ongoing development of brand standards, brand personality, communication, guidelines, and brand evolution
- Planning and management of all marketing budgets, allocations, and investments
- Lead all PR efforts with agency support
- Website development (both content and back-end site build / management), including B2B distributor portal with print-ready POS and event execution assets
- International expansion support
DENVER, CO / JANUARY 2017 – JANUARY 2019
Chief Marketing Officer / Co-Founder
With the partnership of a former colleague, started a boutique marketing agency with the goal to create substantial efficiencies compared to traditional agency structure. Helping our clients achieve lofty goals more quickly, with less money.
- Strategic leadership on all client initiatives, project management, accounting, contract writing, negotiations, and business development
- Brand development, packaging design, traditional advertising, web development, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Ongoing management and leadership of 3 full-time employees, 4 ongoing contract employees, 8 clients, and 10+ vendor partners
- Clients highlights: SLRRRP Alcohol-Infused Innovations, Bali 100% Mangosteen Juice, Folsom Custom Skis, Astis Mittens, Optic Nerve Eyewear, Landmark Packaging Solutions, OG Packaging Solutions, Floyd’s 99 Barber Shop
NIWOT, CO / JANUARY 2016 – JANUARY 2017
Director of Sales & Marketing
Brought on to the team with the intent of developing the action sports marketing arm of the company. The goal was to create a revenue steam which complimented the best-in-class media components of the company.
- Responsible for managing client marketing budgets totaling over $1 Million
- Responsible for largest new business win for the company in 2016
- Led team on planning, concept development, and program execution including: custom website development, international consumer-facing promotions, social media strategy, custom publications, and experiential marketing initiatives
LAKEWOOD, CO / AUGUST 2007 – JANUARY 2016
Account Supervisor
While with Integer, I had the opportunity to lead programming for Coors Light and Miller Light Sports Sponsorships, MillerCoors Customer Marketing, and eCommerce strategy for Starbucks, P&G, Johnson & Johnson and Mars Wrigley. During this time I earned several promotions and awards.
Briefie Award
Author of the most inspiring creative brief The Integer Group, 2012
Briefie Award
Author of the most inspiring creative brief
The Integer Group, 2009
Design of the Times
Freestanding Floor Display Bronze Medal
In-Store Marketing Institute, 2008
NEW YORK, NY / AUGUST 2005 – AUGUST 2007
Program Coordinator
While with Eventive Marketing, I had the opportunity to lead several multi-region experiential campaigns for Coors Light and Partida Tequila. I also assisted in experiential executions for Kellogg’s, P&G, and HBO.
Education
Endicott College
Beverly, MA
Bachelor of Science, Communications – 2004
Course Focus: Advertising
Murdoch University
Perth, AU
Semester Abroad – Spring 2003
Course Focus: International Marketing