Building a Brand.
- Awarded Agency of Record in May 2017
- Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building a Brand.
- Awarded Agency of Record in May 2017
- Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building a Brand.
- Awarded Agency of Record in August 2017
- Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building Experiences.
- Assisted in design leadership for event & experiential elements
- Led 360º branding workshop
- Ongoing assistance with event & experiential execution
- On-Mountain Brand Ambassador
Building Positivity.
- Product Photography
- Sales and catalog development support
- Trade show & event execution
- Ongoing Brand Ambassador
Building a Team.
- Development of consumer and employee-focused communications breathing life into the “Floyd’s Promise”
- Elements included: back-room posters, mirror stickers, employee pamphlets
Building Traction.
- Concept development and execution for the 2018 Summer B2B Direct Mail Campaign
- Development and execution of email campaigns including the Official Eyewear of the Colorado Rockies™ announcement
Building Innovation.
- Awarded Agency of Record in May 2017
- Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building a Brand.
- Awarded Agency of Record in August 2017
- Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Expertise
A snapshot of industry experience and core capabilities.
Industry Experience
Skills
BOZEMAN, MT / JANUARY 2019 – PRESENT
VP of Marketing
Recruited by former client to lead all marketing and branding, and design efforts for the company. Helping the brand grow from being available in 1 city (under 100 retail locations) to 45 states and 11 countries (over 22,000 retail locations) in under three years.
- Development of retail-first marketing strategy, instrumental in rapid brand growth from 1 state upon launch (March 2018) to nation-wide at present
- International expansion support
- Lead packaging innovation and design of 50+ packaging SKUs (primary, secondary, tertiary) – equity, new flavors, regional, and occasion-specific
- Ongoing development of brand standards, brand personality, communication, guidelines, and brand evolution
- Planning and management of all marketing budgets, allocations, and investments
- Lead all PR efforts with agency support
- Website development (both content and back-end site build / management), including B2B distributor portal with print-ready POS and event execution assets
DENVER, CO / JANUARY 2017 – JANUARY 2019
Chief Marketing Officer / Co-Founder
With the partnership of a former colleague, we started a boutique marketing agency with the goal to create substantial efficiencies compared to traditional agency structure. Helping our clients achieve lofty goals more quickly, with less money.
- Strategic leadership on all client initiatives, project management, accounting, contract writing, negotiations, and business development
- Developed and implemented two complex eCommerce solutions for a beverage client and a cannabis packaging client
- Awarded Agency of Record for two CPG brands leading all aspects of their marketing efforts
- Integral in support efforts securing distribution in nearly 700 stores for SLRRRP Alcohol-Infused Gelatin within 1 year of product launch
- Assisted securing distribution in 18 states and 700+ stores for Bali 100% Mangosteen Juice within 1 year of product launch
- Brand development, packaging design, traditional advertising, web development, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Ongoing management and leadership of 3 full-time employees, 4 ongoing contract employees, 8 clients, and 10+ vendor partners
- Clients include: SLRRRP Alcohol-Infused Innovations, Bali 100% Mangosteen Juice, Folsom Custom Skis, Astis Mittens, Optic Nerve Eyewear, Landmark Packaging Solutions, OG Packaging Solutions, Floyd’s 99 Barber Shop
NIWOT, CO / JANUARY 2016 – JANUARY 2017
Director of Sales & Marketing
Brought on to the team with the intent of developing the action sports marketing arm of the company. The goal was to create a revenue steam which complimented the best-in-class media components of the company.
- Responsible for managing client marketing budgets totaling over $1 Million
- Responsible for largest new business win for the company in 2016
- Led team on planning, concept development, and program execution including: custom website development, international consumer-facing promotions, social media strategy, custom publications, and experiential marketing initiatives
LAKEWOOD, CO / AUGUST 2007 – DECEMBER 2015
Account Supervisor
During my time with Integer, I had the opportunity to lead programming for Coors Light and Miller Light Sports Sponsorships, MillerCoors Customer Marketing, and eCommerce strategy for Starbucks, P&G, Johnson & Johnson and Mars Wrigley. During this time I earned several promotions and awards.
Briefie Award
Author of the most inspiring creative brief The Integer Group, 2012
Briefie Award
Author of the most inspiring creative brief
The Integer Group, 2009
Design of the Times
Freestanding Floor Display Bronze Medal
In-Store Marketing Institute, 2008
NEW YORK, NY / AUGUST 2005 – AUGUST 2007
Program Coordinator
While with Eventive Marketing, I had the opportunity to lead several multi-region experiential campaigns for Coors Light and Partida Tequila. I also assisted in experiential executions for Kellogg’s, P&G, and HBO.
Education
Endicott College – Beverly, MA
Bachelor of Science, Communications – 2004
Course Focus: Advertising
Murdoch University – Perth, AU
Semester Abroad – Spring 2003
Course Focus: International Marketing
Building Experiences.
- Assisted in design leadership for event & experiential elements
- Led 360º branding workshop
- Ongoing assistance with event & experiential execution
- On-Mountain Brand Ambassador
Building an Agency.
- Developed all financial, project management, and time management systems for the agency
- Strategic leadership on client initiatives, project management, accounting, contract writing, negotiations, and business development
- Management and leadership for 2 full-time employees, 4 frequent contract employees, 11 clients, and 10+ vendor partners
Building Innovation.
- Awarded Agency of Record in May 2017
- Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building a Brand.
- Awarded Agency of Record in August 2017
- Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building Positivity.
- Product Photography
- Sales and catalog development support
- Trade show & event execution
- Ongoing Brand Ambassador
Building a Team.
- Development of consumer and employee-focused communications breathing life into the “Floyd’s Promise”
- Elements included: back-room posters, mirror stickers, employee pamphlets
Building Traction.
- Concept development and execution for the 2018 Summer B2B Direct Mail Campaign
- Development and execution of email campaigns including the Official Eyewear of the Colorado Rockies™ announcement
Building an Agency.
- Developed all financial, project management, and time management systems for the agency
- Strategic leadership on client initiatives, project management, accounting, contract writing, negotiations, and business development
- Management and leadership for 2 full-time employees, 4 frequent contract employees, 11 clients, and 10+ vendor partners
Building Innovation.
- Awarded Agency of Record in May 2017
- Integral in support efforts securing distribution in nearly 700 stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building a Brand.
- Awarded Agency of Record in August 2017
- Integral in support efforts securing distribution in 18 states and 700+ stores within 1 year of product launch
- Played leadership role in brand development, packaging design, traditional advertising, SEO/SEM, digital advertising, social media strategy and content development, direct marketing, brand photography, video content, experiential, and more
- Hands-on development of brand website
Building a Foundation.
- Assumed critical role in developing strong relationships with Caesars Entertainment Properties on a national level
◦ Led development of a skiing/snowboarding big-air show to launch the Coors Light Aluminum Pint in Las Vegas. The event boosted Coors Family of Brands volume at Caesars Palace by 306% VS year ago and was considered “best in class” execution by the VP of Event Marketing at Caesars Entertainment.
- Developed several programs which seamlessly incorporated mobile and digital technology
◦ Created a geo-location service for HMS Host and Blue Moon in which frequent travelers could register online via Facebook and automatically receive a text message upon their arrival at an airport indicating where they could enjoy a Blue Moon Belgian White
- Led internal and client teams on path-to-purchase strategy and identified opportunities for digital shopper marketing integration
- Coached 3 Account Executives and led program development for 10 of the 21 MillerCoors Key Accounts
- Worked directly with MillerCoors Brand teams, Field Sales, and National Account Executives to develop compelling programs which addressed specific channel and customer objectives
Building a Brand.
- Development of retail-first marketing strategy, instrumental in rapid brand growth from 1 state upon launch (March 2018) to 28 states at present (Q4 2019) – now sold in over 6,000 retail locations
- Implemented Social Media strategy resulting in Followers growth of 160+% YTD
- Lead packaging innovation and design 50+ packaging SKUs (primary, secondary, tertiary) – equity, new flavors, regional, and occasion-specific
- Ongoing development of brand standards, brand personality, communication, guidelines, and brand evolution
- Planning and management of marketing budgets, allocations, and investments
- Website development (both content and back-end site build / management), including B2B distributor portal with print-ready POS and event execution assets
Building Engagement.
Program Coordinator, Partida Tequila
- Managed nine field ambassadors and client throughout a comprehensive multi-region influencer program
- Analyzed program results and worked with client to provide future program recommendations
Program Coordinator, Coors Light
- Managed eighteen event teams based in key Northeast markets
- Reviewed experiences and best practices with event teams, On-Premise Representatives, and distributors to assure flawless event execution
- Managed promotional expenses for every market to maintain alignment with program budget
- Planned and managed several Coors Light Maxim Girl Search parties in CT, MA, NJ, NY, and PA