A brief overview of a campaign I led while with Storm Mountain Media.
This program centered around a regional competition to find the ultimate après bars in North America.
From there, we went on tour to explore these bars and the communities surrounding them.
Prepared for the fine folks at
#1: Connect & engage with readers on a local level around a shared off-snow passion
#2: Provide seamless sampling and product education opportunities for campaign sponsor
Phase 1: Après Competition
Phase 2: Après Tour
Phase 3: Post-Program Engagement
Events executed coast-to-coast
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