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Campaign Example

A brief overview of a campaign I led while with Storm Mountain Media.

This program centered around a regional competition to find the ultimate après bars in North America. 

From there, we went on tour to explore these bars and the communities surrounding them. 

Prepared for the fine folks at

Campaign Goals

 

#1: Connect & engage with readers on a local level around a shared off-snow passion

 

#2: Provide seamless sampling and product education opportunities for campaign sponsor

Phase 1: Après Competition

Developed a competition where readers could vote on their favorite 
Après Bar in all major ski towns throughout North America

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Phase 2: Après Tour

We went on tour to visit some of the best après spots 
on the continent and capture the adventures.

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Phase 3: Post-Program Engagement

Recap of the Après Tour and feature editorial on the best après bar in North America.

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Recap

Contest

479,075 

Pageviews

257,840

Total Votes

Social

1,771,062 

Impressions

923,813

Engagements

Tour

14

Events executed coast-to-coast

Thanks for tuning in.

 

-Trent Killian